About Loose Button

At Loose Button, our mission is to help consumers discover, try and purchase quality beauty products through a quality shopping experience. Our team is comprised of talented individuals who bring a diverse set of experiences from the fashion, publishing, retail, social media and technology industries. We are passionate about creating great experiences, and have been recently featured on Flare , Globe & Mail and Toronto Star and many other publications so far.

Luxe Box is an exciting membership service (the first of its kind in Canada!) that allows members to try beauty products in the comfort of their own home. Members receive 4-5 hand-picked deluxe-beauty samples in a chic box every month, delivered to an address of their choice. Members also get exclusive access to beauty tips, contests, and promotions with our brand partners on a monthly basis. More importantly, we are always thinking about how to take the sampling experience to the next level, which has led to some innovative collaborations such as the Flare Luxe Box.

Over the past year, Luxe Box has grown to be the leading beauty membership service in Canada with boxes being shipped to every province (and territory) across Canada every month!

Learn more about Luxe Box:

Our Founders

Ray Cao

Ray Cao

CEO

Welcome to Loose Button! I am excited that you have taken interest in learning more about who we are. Each day, our team scours the world to find the best products for you. Our goal is to make it easy for you to try products before you buy them. We hope that you'll discover new products and experiences through us.

At Loose Button, we are built by a team of passionate entrepreneurs. We believe that the use of new technologies is going to have a profound impact on the way we all shop. We look forward to having you as a member or partner and hope that you’ll enjoy our service.

Aditya Shah

Aditya Shah

CMO

The intersection of online shopping, technology and social media is an exciting place to be. We are proud to be leading Loose Button amongst the crop of companies that is changing the face of how consumers discover and try products. We realize that this process can be made easier and better, and our team of smart, ambitious and passionate entrepreneurs is focused on delivering a great member experience. Beauty is just the beginning, and we are excited by the opportunities that this space presents - to us, and to our members.

Contact Us

Member Service/General:
Loose Button Support Centre
Brands/Partners:
partners@loosebutton.com
Media/PR:
media@loosebutton.com